Every business has a niche, the question is:
"do you maximise your niche opportunities".
Every business is unique and therefore so is your customer. When considering sales and marketing systems there are some key fundamental questions to consider:
What is your target market (what segment of people are your audience)?
How does your audience communicate and how do they source information?
What activities are they likely to respond to?
How can these activities be generated and tracked?
Once a short term prospect has been established, what processes need to be followed to convert them to a customer?
For long term prospects what systems can be put in place to continue contacting the customer without creating dissatisfaction, ultimately building a relationship of trust and turning them into a customer?
Once the customer is in place, what additional products and services can be marketed to the customer (80% cheaper to sell to existing customers than generate new customers)?
What level of customer service do you need to provide? What is the customers perception of the 100% service from an organisation such as yours?
Are there other business processes that need to be considered in the solutions such as, automated billing, asset maintenance, warranty management?
These questions and more are critical to selecting a suitable sales, marketing and customer relationship management system for your organisation.
We have experiance in your industry.
Using our construction and property management experience, Synergy have developed specific sales and marketing solutions for:
Retirement and Lifestyle Organisations,
Construction and Building Organisations
Each of these industry segments are unique, thats why we have developed a template for each industry specific to their needs. To go through these solutions in more detail please contact Synergy. However to get an overall understanding of the structure, benefits and features of our solutions please view the CRM and EMarketing links on the left.