E Marketing is more than sending Emails. EMarketing involves Product, Price, Promotion, Position.
To communicate with your customers on a true one-to-one level, you need an email marketing software package that has the technology, expertise and scale to face the challenges presented by an ever-changing medium and increasingly savvy customer base. Sage EMarketing delivers the ability to conduct permission based digital marketing, opening up two way communication between you and your market; providing greater opportunities to not only get in touch, but stay in touch.
We help our clients know their customers better, learn from their past behaviour and actions, and communicate with them more efficiently and effectively. Sage EMarketing's email marketing software is available as a hosted solution or installed on customer site to facilitate integration with existing CRM applications.
Understanding and eliminating SPAM
Both versions have a built-in SPAM checker to assess emails before they are sent. Emails with a SPAM score of 5 or more will be blocked by filters before they reach the recipient. Using Sage Emarketing's email marketing SPAM checker gives the marketer a better chance of getting their communications delivered - highlighted errors can be corrected. The software package also has a bounce manager - emails that bounce are highlighted in the database - if an email bounces three times it is checked as 'undeliverable'. Email marketing software comes with an HTML editor and with Sage Emarketing's; it is also possible to upload HTML from a URL or zip file. The editor has 2 parts: HTML and text; Sage Emarketing's email software automatically sends a two part MIME message - if the HTML is stopped by the recipients network, the text version continues and is delivered in its' place.
Create "dynamic" landing zones customised with everything you know about your customer.
Maximise your click through and conversion rates, customise your content using your CRM System and the original email sent via EMarketing. Landing Pages are fully ranked and statistics easy to view and understand.
Take Control of your Marketing and drive your conversion rates sky high!
Quickly plan, execute, monitor and automate campaigns that touch prospects and customers with the right personalised message, interaction, or offer - at the right time.
Integrate with CRM
We offer a suite of application connectors with all main CRM solutions enabling you to leverage your existing systems quickly and easily.
Increase delivery rate
The Sage Emarketing's Digital Marketing solution allows you to create both HTML and Text email formats. Sage Emarketing's also delivers all outbound communications as a two part MIME message, this means that if the HTML is blocked, the text format will be delivered in its place, thus maintaining the highest possible delivery rate and reduced bounce backs.
Sage Emarketing's has been developed by a management team with decades of marketing, CRM and B2B ecommerce experience, who understand the frustrations faced by marketers and consumers in today's increasingly competitive business environment.
Ease of use
Sage Emarketing's Suite is an easy to use permission based digital marketing tool, developed to empower marketers to take full control of all elements of an email campaign when communicating with prospects and customers, where previously they may have relied on external agencies for assistance.
Start communicating regularly, effectively, efficiently and legally with your customers and prospects. The technology allows you to create and build easy opt-in steps in your campaign - you are required to obtain opt-in when using permission based marketing - to avoid being a spammer, and breaking the law!
including the email subject line, which increases the likelihood of the recipient opening the email.
Sage Emarketing's will automatically produce a list of bounce back emails, enabling you to analyse the accurate numbers of delivered vs undelivered emails. Where appropriate, it will also update your system on the validity of an address, thus reducing the number of bounce backs in future campaigns.
Records are automatically marked as 'do not email' should the customer choose to unsubscribe from receiving your email communications.
The Sage Emarketing's Digital Marketing solution gives easy access to campaign analysis of numbers of emails sent vs not sent, including a complete record of open rates, click-through's, unsubscribe's and bounce backs. Analyse customer behaviour and campaign performance to better focus on the highest value campaigns and customers.
Assess the likelihood of emails being rejected, due to unsuitable choice of words and content, by running your email through the built-in spam checker - helping you to create an email that will not be stopped by spam filters.
Sage Emarketing's enables you to produce surveys, e.g. customer satisfaction surveys. As well as measuring responses in real time, it enables you to respond in a personal customer focused manner to each and any of your customers.
The Sage Emarketing's Event Management solution provides event organisers with the ability to create events from scratch, add delegates, handle on and offline bookings, set fees and discounts, track payments and maintain venues and suppliers.
Refer a friend
Sage Emarketing's is the ultimate marketing tool - the technology assists marketers in reaching many more prospects from an original small list, through automatic capture of details contained in a 'refer a friend' link in email campaigns, making viral marketing campaigns simple to succeed in.